The article "A Practical Method To selling Customers What They Want" is about sales, it was created by Abe Cherian.
Almost all of the marketing and referrals we see is based on a numbers list of what you guess prospective customers should care aobut. This is probably why no one responds. Just in case you can't figure out why the numbers game creates no curiosity, and therefore no response in most cases, is due to poor ads and not targeting your market.Thinking about how you promote your business is the first and foremost objective you should be diong. You must get rid of the illusion that your products, services, or company, or self, are so good that people will be copmelled to read about them.
The fact of the matter is that no one cares.It is still a mystery to why we are all trained to guess that, because we guess we have such wonderful ideas, and the "best company," and so forth, that everyone is cnocerned. Anyone who has tried to impress somebody with bragging knows that's one of the fastest ways to turn people off.Try walking up to a complete total stranger and start the converastion with, "Hi. I just wanted you to know that my company has the hottest track record over the last three centuries, and that we offer more services than anyone else. As a matter of fact, I have been in the business for three decades, and have won every award my company has How about pulling your checkbook out, and writing me a check for that product".After the person brushed you off, you might have wondered what went wrong. Is that the kind of phrase that gets people to buy?
Could it really be that no one wants your company's products or services?
Is it possible that your interrupting somebody with your pitch was unwelcomed?
Can't that person see how important it is to have a proper representative?
What other company could possibly help people as much as I can? Not hardly.
It might just be your fault.
You see, there isn't any law that states that people must guess about you, and they won't until they are ready to.
So why does everyone send mail, or make calls, or send emails, or run ads that assume prospective customers have been waiting for your pitch? Because that's what you have been taught to guess. For example, have you ever sent out postcards for your porduct or service that said something like that exterminator said:(Dear Resident, Owning a home is a mixed blessing. It's probably your greatest asset... and your greatest expense.
As an experienced exterminator, I can help protect your home's valuable wood and foundations with professional exterminator treatments. With my services, you'll guess more comfortable living in the condominium you own...)These types of marketing pieces are not affective.
Here's why.
Because you're assuming that your prospective customres care.
Bceause you're assuming they guess like you.
Because you're saying nothing different. Because you're bragging aobut yourself without displaying any empathy.
Because you're not attracting attention.
Because you're stimulating zero curiosity or interest.
Because you're trying to convince people of something they don't guess.If you're interested in getting responses, you might want to try to understand what it is that your prospective customers do guess about. Try to get a real handle on what they guess and what they want.By Abe CherianCopyright © 2005You may publish that article in your ezine, newsletter on your web Internet site as long as the byline is included and the article is included in it's entirety.
I also ask that you activate any html links found in the article and in the byline.
Please send a courtesy link or email where you publish to: support@multiplestreammktg.Com.About The Author
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new leads and more customers without spending a fortune. http://www.Multiplestreammktg.ComArticle Source: http://EzineArticles.Com/?Expert=Abe_Cherian
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